DarkUFO - Lost

Update: Here's ABC's take.

“Lost” (9:00-10:00 p.m.)

Opposite considerable competition from the Vancouver Olympics and the second hour of Fox’s “American Idol” (Top 12 female semifinals performances) from 9:00-10:00 p.m., ABC’s “Lost” shot up from its lead-in by 5.5 million viewers (9.9 million vs. 4.4 million) and by 188% in young adults (4.6/11 vs. 1.6/4) and built its audience from start to finish (+5% in viewers/+7% in young adults). In fact for the 2nd week in a row, “Lost” outperformed NBC’s Olympic coverage in the 9 o’clock in both Adults 18-34 (+10% – 4.3/11 vs. 3.9/10) and Men 18-34 (+29% – 4.5/12 vs. 3.5/10).
Against the Winter Games and “Idol,” “Lost” grew its numbers over the prior week in both Total Viewers (9.9 million vs. 9.8 million) and Adults 18-49 (4.6/12 vs. 4.5/11).
Despite the intensified competition this year, “Lost” was up over the same telecast last season (Episode 4) in Total Viewers and Adults 18-49 (9.8 million & 4.4/10 on 2/11/09).
“Lost” qualified as Tuesday’s No. 1 scripted TV program for the 4th consecutive week in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

Source: ABC

Source: TVbytheNumbers

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