DarkUFO - Lost

“Lost” (10:00-11:00 p.m.)
Surging from its lead-in by 6.2 million viewers and by 104% in Adults 18-49, “Lost” won the 10 o’clock hour in Total Viewers (12.3 million) in Adults 18-49 (5.5/14).

• On all 5 weeks since moving into it new Wednesday 10 o’clock time period, ABC’s “Lost” has ranked as the evening’s No. 1 regularly scheduled scripted TV program in the key Adult 18-49 sales demographic. Fox’s “The Wedding Bells,” which aired on the night coming out of “Idol,” was a one-time-only airing.

• “Lost” continues to greatly improve the time period for ABC, growing the hour by 5.5 million viewers and 120% in Adults 18-49 from the same night last year (6.8 million & 2.5/7 on 3/8/06).

Source: Source: Nielsen Media Research

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