DarkUFO - Lost

Lost still strong in the Ratings

"Lost" (9:00-10:00 p.m.)
"Lost" won its time period and ranked as the No. 1 TV program of the night in Adults 18-49 for the 5th straight week (on each of its telecasts this season), defeating second-place CBS' "Criminal Minds" in the slot by 35% (6.6/16 vs. 4.9/12). The winning advantage for ABC's "Lost" over CBS' older skewing "Criminal Minds" was 56% with Adults 18-34 (5.6/15 vs. 3.6/10). In fact the difference between the audiences for the ABC and CBS dramas is quite pronounced. Premiere to date, the median age for the "Criminal Minds" viewer is over 10 years older than the "Lost" viewer (53.5 years vs. 43.2 years). Furthermore CBS' "Criminal Minds" is heavily dependent on viewers 50+ to drive up its Total Viewer count, as 58% of its overall viewership this season is concentrated in that age group.

* For the 5th consecutive week, "Lost" was Wednesday's No. 1 TV show in each of the key adult demos (AD18-34 - 5.6/15, AD18-49 - 6.6/16 and AD25-54 - 7.6/17) and in Teens 12-17 (3.4/11).
Source: Nielsen Media Research

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