DarkUFO - Lost

“Lost” (9:00-10:00 p.m.)
Opposite fierce competition from NBC’s Winter Olympics and the second hour of Fox’s “American Idol” from 9:00-10:00 p.m., ABC’s “Lost” jumped from its lead-in by 5.6 million viewers (9.8 vs. 4.2 million) and by 200% in young adults (4.5/10 vs. 1.5/4) and grew its audience from start to finish (+6% in viewers/+9% in young adults).   In fact in the preliminary Fast Affiliate Ratings, “Lost” defeated NBC Olympic coverage in the 9 o’clock hour by 13% in Adults 18-34 (4.4/12 vs. 3.9/10) and by 41% in Men 18-34 (4.5/13 vs. 3.2/9). Despite the fact that both the Olympics and “Idol” moved into the time period this week, “Lost” exhibited impressive retention of its audience week to week with viewers, young adults and key men: Total Viewers (88%), Adults 18-49 (90%), Men 18-49 (92%) and Men 25-54 (92%).

“Lost” stood as Tuesday’s No. 1 scripted TV show for the 3rd week running in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

Source: ABC

Over at ABC, episode three of the final season of Lost dipped only eight percent in the overnights from one week earlier, with a third-place 6.7/ 9 at 9 p.m. Opposite American Idol and The Winter Olympics, this was a positive worth noting.

Source: Mediaweek

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