DarkUFO - Lost

"Lost" (10:00-11:00 p.m.)
Growing from its lead-in by 7.7 million viewers (12.1 million vs. 4.4 million) and by 163% in young adults (5.0/13 vs. 1.9/5), "Lost" won its Wednesday time period and was No. 1 scripted-program of the night across the adult demographics: Adults 18-34 (4.3/13), Adults 18-49 (5.0/13) and Adults 25-54 (5.6/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 14 telecasts since entering its new time slot.

* Despite its late time period and declining TV usage levels, "Lost" grew by 1.0 million viewers (11.6 million to 12.6 million) and by 11% among young adults (4.7/12 to 5.2/15) from its first half-hour to its second half-hour.

* "Lost" improved the hour for ABC over the same night last year by 4.5 million viewers and 67% in Adults 18-49 (7.7 million & 3.0/8 on 5/10/06).

Source: Nielsen Media Research

We welcome relevant, respectful comments.
blog comments powered by Disqus