DarkUFO - Lost

"Lost" (10:00-11:00 p.m.)
Building on its lead-in by 8.1 million viewers (11.9 million vs. 3.8 million) and by 240% in young adults (5.1/13 vs. 1.5/4), "Lost" dominated Wednesday's 10 o'clock hour across the adult demographics: Adults 18-34 (4.7/13), Adults 18-49 (5.1/13) and Adults 25-54 (5.5/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 10 telecasts since entering its new time slot.

* ABC's "Lost" defeated CBS' "C.S.I.: NY" by a substantial 50% among Adults 18-49 (5.1/13 vs. 3.4/9), the largest margin of victory for the ABC drama over the CBS series in originals.

* "Lost" topped its week-ago deliveries in both Total Viewers (11.9 million vs. 11.7 million) and Adults 18-49 (5.1/13 vs. 4.9/13). In addition, "Lost" posted its strongest Women 18-34 (5.5/14) performance in 5 weeks - since 3/7/07.

* "Lost" improved the hour for ABC over the same night last year by 5.5 million viewers and 104% in Adults 18-49 (6.4 million & 2.5/7 on 4/12/06).

Source: Ask Ausiello

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