New Video game ripping of Lost's Smoke Monster?

Thanks to Dan for the following.

A new videogame for Xbox 360 was announced today titled Fable The Journey and in its trailer not only does it seem like they have their own version of the smoke monster but to me anyway its so simila (right down to the electrical noises!) it looks like borderline plagiarism/copyright theft, that is if you can trademark a travelling cloud of smoke!

Check out the trailer for yourself and maybe post it for people to see for themselves what they make of it.

So what do you think? Blatant rip-off?