Cuse plans 'Lost' Webisodes, phonisodes

At the TV panel, "Lost" executive producer Carlton Cuse announced plans to start production on Webisodes and phonisodes of his hit series starting in July.
The character-based stories will likely be more intimate and self-contained. They will feature the "Lost" cast and run two-three minutes.

Cuse said that new media rights were not a part of the actors' original contract and that he is basically "asking for a favor." "It is for the fans," Cuse added.

The monetizing aspects of this platform is far from clear. "It is the chicken and egg connundrum," Cuse declared. "Getting those pieces aligned is keeping us busy the last few months."

Session was moderated by Daily Variety chief TV critic Brian Lowry and the Hollywood Reporter TV features editor Andrew Wallenstein.

Reveille CEO and executive producer Ben Silverman weighed in on the current state of the new media landscape. Silverman's laffer "The Office" already employs humorous product placement and Webisodes to attract more eyeballs.

He believes that we are multiple device people. "We are trying to find (new) ways to keep the audience invested and attached," Silverman said.
Source: Variety