DarkUFO - Lost

Update: Official word from ABC

“Lost” (9:00-10:00 p.m.)

Against stiff all-original competition at 9:00 p.m. on Fox (second hour of a 2-hour “American Idol” – Top 6 Female and Male Performances), CBS (“NCIS: LA”) and NBC (second hour of a 2-hour “Biggest Loser”), ABC’s “Lost” jumped from its lead-in by 4.9 million viewers (8.8 million vs. 3.9 million) and by 217% in young adults (3.8/10 vs. 1.2/4) and grew its audience throughout its broadcast. Despite CBS’ (original “NCIS”) and NBC’s (first hour of “Biggest Loser”) substantial lead-in advantages coming into the hour, ABC’s “Lost” dominated its non-“Idol” competition in the time slot among Adults 18-49 (3.8/10), topping “NCIS: LA” by 19% (3.2/8) and “Biggest Loser” by 23% (3.1/8).

“Lost” qualified as Tuesday’s No. 1 scripted TV show for the 7th week in a row in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

One of TV’s biggest gainers through time-shifted viewing this season, ABC’s “Lost” is generating big increases over its first-reported numbers through DVR playback, picking up an average +2.2 million viewers (11.0 million to 13.2 million) and an additional +1.1 Adult 18-49 rating points (+22% – 5.0 to 6.1) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Source: ABC




Source: TVByTheNumbers

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