Thanks to zedman2 and Jason for the following.
'Lost' ad will air during 'Grey's'; full song online
Two and a half years after a key placement on ABC's "Grey's Anatomy" helped turn the Fray into platinum stars, the band is using another high-profile TV partnership to introduce its new single, "You Found Me."
In a commercial break from the tense elevator confrontations of the Nov. 20 episode of "Grey's," a one-minute promo with scenes from the upcoming season of ABC's "Lost" will premiere the track, as well as parts of the music video.
Viewers will be directed to ABC.com, where they can find a three-minute version of the clip as well as a link to iTunes; there they can buy the single, which goes to radio the next day.
The partnership between ABC and the Fray -- vocalist-pianist Isaac Slade, guitarists Joe King and David Welsh and drummer Ben Wysocki -- also includes an agreement for the band to appear on the American Music Awards, "Good Morning America" and the outdoor concert series on "Jimmy Kimmel Live" ABC will use "You Found Me" as the promo song for this season of "Lost," and discussions are under way to use the band's music on sister channel ESPN during the height of football season.
"Because this band appeals to everyone from 8 to 80, television really does play a great role in exposing the music to a wider audience," Epic executive vp marketing Lee Stimmel said. "And the band writes amazing songs that work with a picture." (Asked if he watches "Grey's Anatomy," Slade said, "I have seen it a few times. It's a really good show.")
As for the sound of the Fray -- produced like the debut by Epic vp A&R Mike Flynn and Aaron Johnson -- it's "a little more extreme than the last record," Slade said. "The quieter stuff is a little quieter than our last record and the rock stuff is a little rockier. It definitely spreads the spectrum a little bit."
The Fray will preview the album during a tour of small venues in early January. It will be available for physical and digital preorder beginning Nov. 21 at TheFray.net; purchasers who buy the CD from the site will get a bonus disc of live recordings from the January tour.
That online integration reflects a sales history of more than 6 million digital tracks sold, according to Nielsen SoundScan, and the Fray scored iTunes' top-downloaded album of 2006 with "How to Save a Life."
Source: Hollywood Reporter
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The Fray unveiling song on ABC
(Comments: 26)
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26 Comments:
"a one-minute promo with scenes from the upcoming season of ABC's "Lost"
New scenes hopefully :)
I am not a huge fan of their music, BUT I think it is a good match. I can't wait to see the promos!
I'm just extremely pleased with recent developments that exhibit ABC's recognition of Lost as one of their most important shows. Last year, they buried it at 10 PM on Thursdays behind Grey's Anatomy, and yet it still pulled in solid ratings. But that's a crappy time slot (I believe it was going against ER during some weeks).
Moving Lost to Wednesdays at 9, reshowing the Eps. on Saturday Nights, and now tying in a very mainstream band with the show's marketing are all signs that ABC is BANKING on Lost this year. And that excites me. They clearly recognize that Season 4 was a huge comeback for the show, and they are putting a lot of stock in that trend continuing.
Sorry about the lengthiness, I don't really love the Fray or anything, but I like what I see from ABC (aside from that crappy ARG this year).
I love Fray!!! i'm so excited!
I've never heard the band, but somehow I can imagine exactly what they sound like. :p
Glad that Lost is getting some serious promotion though.
Hopefully Dark will be posting the ad of here for us to see. Surely you will Dark. Don't watch Grey's in our house.
Have heard of The Fray, but am not familiar with the band at all. Hope we get something interesting out of the ad!
http://de.youtube.com/watch?v=ZT1haIWW71g
^ If that's the song at least it's better than the last one they used. Demons I think was the title. :)
i love the band, I am sooooo excited, 1 min promo :D
So only the 1 min version is the Lost promo but the three-minute version of the clip is just the music clip without Lost footage?
This is AWESOME!!! :) I LOVE The Fray, and having them paired with LOST is SO GREAT!!! :) ABC is doing such a cool thing!!! I can't wait to see both vids.
I watch Grey's too, and that's how I got introduced to The Fray about 2 years ago with "How to Save a Life", and I totally bought their album. LOL ;) I can't wait to hear this new song!!! :)
Plus, both vids should have new LOST footage!!! :) The 3 minuet one should actually be better, cuz it's the whole song and more clips from the show!!! :)
I can't wait!!! Defietnly going on my Season 5 soundtrack!!! ;)
therysky said... I'm just extremely pleased with recent developments that exhibit ABC's recognition of Lost as one of their most important shows. Last year, they buried it at 10 PM on Thursdays behind Grey's Anatomy, and yet it still pulled in solid ratings. But that's a crappy time slot
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That's the point. You know how many shows ABC has tried in that timeslot that have utterly failed?
That's really the whole reason they did it. Lost brings in their dedicated fans no matter the time.
Someone must've convinced them that sticking it at 9pm would bring in significantly more again (maybe with the viewer success of last season even though it sucked?).
Dunno.
I love LOST, Grey's Anatomy, and The Fray!
So excited!
Sorry Lildrummrboy, no spoilers in the non-spoilers section. Please email me and I can look at posting in the spoilers section
Eh...
The Fray's 15 minutes should be up by now. Every song sounds the exact same and makes me think of Scrubs and Grey's. And this song doesn't change my opinion. It isn't bad, don't get me wrong. And I'm very excited about a new promo coming up.
But give me something different. Has LOST become a hospital comidrama?
This just sounds like more of the same. Maybe some new LOST footage will make me like it more...
WOW!!
This is AWESOME for the show!!
It works out the best for everybody:
*we have the best writers/directors/producers => meaning that we will still have the best show on TV ever
*the people at ABC are doing everything they can for Lost: promoting it in varios ways, giving it the best time slot, giving the same treatment as Grey's (which has 50% more viewers than Lost)
@ Jake
Yes I agree with the timeslot thing.
You thought last year's season sucked, tho? I'd have to disagree, as I viewed the season as the set up for the big payoff that's coming in Seasons 5 and 6.
But you're right. Clearly, the fact that Lost "passed the test" of the 10PM Thursday time slot has shown ABC that the show is a monster.
therysky said... @ Jake Yes I agree with the timeslot thing. You thought last year's season sucked, tho?
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Yes, season 4 (except for the Constant and Ben's episode) was absolutely terrible. :)
I'm hoping that season 5 is actually good. So far from the very minor spoilers I've read... it does.
ooh! i just saw this the other day at the movies, i liked it :)
We have to wait and see the new promo!! Only 2 months left guys!! THE WAIT IS OVER!
I went to see role models yesterday and this promo came on before it. Pretty short but it does show some Desmond this time :D
The Updates box at the top of the page is blank...
Is this the same for everyone or is it yet another symptom of my computer being shite?
Hi, Andy...
I send by email last week, but today i posted in my blog...
I create a list with "10 essencial episodes" of LOST and i'm inviting you to make your own list here in The Odi...
It's simple: just the episode title and the reason why its essencial/special...
I invite some blog around the world, most from Brazil!
http://www.teoriaslost.com/2008/11/os-10-episdios-essenciais-de-lost.html
I hope you like the idea!
Thanks and namastê!
I slowed down the footage and it has "Ajira Airways" logo TWICE.... what in god's name is that?
I just entered www.ajiraairways.com and was asked to enter my email for future updates. "Let Your Journey Begin" The skies have no limit with our new destinations launching January 21st, 2009.
Interesting....
Ok, so does anyone else find these fake company sites that lead to nothingness starting to become lame? I mean, did anything come about from the maxwell site with the user/log in name? And now Ajira Airways? I suppose Oceanic is branching out.