DarkUFO - Lost

Jumping from its lead-in by 6.9 million viewers (12.0 million vs. 5.1 million) and by 136% in young adults (5.2/14 vs. 2.2/6), “Lost” won Wednesday’s 10 o’clock hour across the adult demographics. Despite CBS’ decided lead-in advantage coming into the hour from “Criminal Minds,” ABC’s “Lost” defeated CBS’ “C.S.I.: NY” by substantial margins across each of the adult demographics: AD18-34 +68% (4.7/14 vs. 2.8/8), AD18-49 +27% (5.2/14 vs. 4.1/11) and AD25-54 +10% (5.7/14 vs. 5.2/13). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 7 telecasts since entering in its new time slot.

“Lost” was up from the prior week among Adults 18-34 (4.7/14 vs. 4.6/14) and Women 18-34 (5.1/14 vs. 5.0/14).

“Lost” grew the time period for ABC from the same night last year by 2.9 million viewers and 53% in Adults 18-49 (9.1 million & 3.4/9 on 3/22/06).

Source: Nielsen Media Research (Fast Affiliate Ratings)

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